Both platforms automate programmatic SEO at scale. But InstaRank offers better pricing, a native Google Sheets addon, built-in SEO auditing, and free tools like programmatic images and encoding fixer.
Why InstaRank beats SEOmatic for programmatic SEO
Get started at a lower price point with more features included in every plan.
Manage datasets and publish pages directly from Google Sheets with InstaRank's native addon.
InstaRank includes AI-powered SEO auditing and optimization tools that SEOmatic doesn't offer.
InstaRank vs SEOmatic: Every feature compared
| Feature | InstaRank | SEOmatic |
|---|---|---|
| Platform & Availability | ||
| SaaS Web Dashboard | ||
| Google Sheets Addon | ||
| WordPress Plugin | ||
| Webflow Integration | ||
| Shopify Integration | ||
| Framer Integration | ||
| Notion Integration | ||
| API Access | ||
| Data Sources | ||
| CSV Import | ||
| Google Sheets Live Sync | ||
| JSON Import | ||
| Multiple Projects | ||
| Content & AI Features | ||
| AI Content Generation | ||
| Dynamic Placeholders | ||
| Spintax Support | ||
| Conditional Logic | ||
| Content Templates Library | ||
| SEO Features | ||
| Built-in SEO Audit | ||
| AI-Powered SEO Fixes | ||
| Schema Markup | ||
| Dynamic Sitemaps | ||
| Internal Linking Automation | ||
| Additional Tools | ||
| Programmatic Image Generator | ||
| Encoding Fixer Tool | ||
| Keyword Clustering Tool | ||
| Pricing & Support | ||
| Free Tier | Free trial only | |
| Starting Price | $19.99/mo | ~$49/mo |
| Priority Support | ||
InstaRank gives you more tools and features at a lower price point
Manage multiple client projects with programmatic SEO at nearly half the cost of SEOmatic
Manage data directly in Sheets with our native addon — no CSV exports needed
Built-in SEO auditing and AI fixes ensure your pages rank, not just publish
Generate programmatic images for OG tags, product cards, and social media alongside your pages
Fix encoding issues in datasets before publishing — SEOmatic has no data cleaning tools
Publish to WordPress, Webflow, Shopify, and more with deeper integration options
Common questions about choosing between InstaRank and SEOmatic
InstaRank starts at $19.99/month while SEOmatic starts at approximately $49/month. InstaRank also includes a free tier for testing, whereas SEOmatic typically offers a limited free trial. You get more features for less with InstaRank.
Yes, InstaRank supports WordPress, Webflow, Shopify, Framer, Notion, and more — similar coverage to SEOmatic. InstaRank also offers a native Google Sheets addon and API access that SEOmatic doesn't have.
Yes. You can export your data from SEOmatic as CSV and import it directly into InstaRank. Your templates will need to be recreated in InstaRank's editor, but the data migration is straightforward.
No. SEOmatic focuses on content generation and publishing. InstaRank includes built-in AI-powered SEO auditing that scans your pages for issues and suggests fixes — ensuring your programmatic pages actually rank.
InstaRank includes a programmatic image generator (create thousands of images from templates), an encoding fixer (clean garbled characters in CSVs), a keyword clustering tool, and schema markup generator — all included in your subscription.
Yes. Both platforms offer AI-powered content generation for programmatic pages. InstaRank additionally provides spintax support and conditional logic for more advanced content variation.
Try InstaRank free and see why teams switch from SEOmatic for better pricing, more tools, and built-in SEO auditing.
