Local SEO agency software for client location pages
Turn each client's services and service areas into city pages: one spreadsheet row per page, one template per client, published to their own website. Free, with no paid plan.
Why location pages are hard to scale for an agency
Clients that serve many cities need a page for each service and area, but writing them one by one does not fit into a retainer. When agencies speed up, pages often end up as copies with only the city name swapped.
How an agency runs it in InstaRank
The same four steps work for every client. Keep one spreadsheet and one template per client so data and wording stay separate.
1. Add and audit the client site
Click "Add Website" in the dashboard for each client and crawl it (up to 1,000 pages on a standard crawl) to see which service and city pages already exist before creating new ones.
2. Build the location dataset
In Google Sheets or a CSV, add one row per service and city with the details that make each page useful: phone, service area, opening hours, local projects or FAQs supplied by the client.
3. Write the template
Insert columns as {{field_name}} variables and use spintax for wording that should vary. AI can draft sections, but review a sample of pages before you publish the rest.
4. Publish a test batch to the client's site
Publish through the WordPress plugin to the client's own domain, starting with a small batch. Check indexing and queries in the client's Search Console for several weeks before adding more cities.
Example: a plumbing client in three Texas cities
Sample data (fictional numbers) showing how each spreadsheet row becomes one page URL:
Source Data Structure
| City | State | Service | Phone | Service_Area |
|---|---|---|---|---|
| Austin | TX | Emergency Plumbing | (512) 555-0123 | Travis County |
| Dallas | TX | Drain Cleaning | (214) 555-0456 | Dallas County |
| Houston | TX | Water Heater Repair | (713) 555-0789 | Harris County |
Generated Pages
/emergency-plumbing-austin-tx/drain-cleaning-dallas-tx/water-heater-repair-houston-txKey Features for Local SEO Agencies
Spreadsheet and CSV import
The WordPress plugin reads data from CSV, Google Sheets, Airtable, Notion or RSS feeds and maps columns to template fields.
Spintax engine
Nested spintax, weighted options and anchors to vary wording between locations while keeping key facts consistent.
Meta tags and schema
The plugin sets titles, meta descriptions and Open Graph tags and generates structured data for each page.
One dashboard, several sites
Add each client website separately and run audits and AI-assisted fixes per site.
Frequently Asked Questions
What should local SEO agency software do?
For location pages, it should turn client data into service and city pages, publish them to the client's CMS, and let you audit the site before and after. InstaRank covers those steps. It does not edit Google Business Profiles, so keep your current process for that.
How is this different from hiring a programmatic SEO agency?
A programmatic SEO agency does the data, templates and publishing for you. InstaRank is the software an agency (or an in-house team) uses to do that work itself, so you keep control of each client's data and pages.
Where are the client pages published?
On the client's own website and domain, through their CMS. The plugin works with templates from any page builder, so the pages follow the design you set up for that client.
How do I avoid thin or duplicate location pages?
Only create a page when you have something specific to say about that area: real service details, local projects, prices or FAQs. Spintax varies wording, but it does not replace local information. Publish a small batch first and expand only if those pages get indexed and earn impressions.
Which CMS platforms can I publish to?
WordPress has a dedicated plugin, documented in the WordPress plugin docs. See the integrations page for other platforms and how each one connects.
How much does it cost?
InstaRank is free, with no subscription or credit card. Usage limits apply: Google Sheets supports up to 10,000 generated pages and standard crawls support up to 1,000 pages.
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