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Privacy Policy

How InstaRank collects, uses, and protects your personal information

GDPR CompliantUK Data Protection

Policy Information

Last Updated: 7 November 2025
Effective Date: 7 November 2025

This Privacy Policy describes the policies of InstaRank, Kemp House, 124 City Rd, London, EC1V 2NX, United Kingdom (Company No: 11074402), email: privacy@instarank.com, on the collection, use and disclosure of your information that we collect when you use our website (https://www.instarank.com) (the "Service"). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without prior notice and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from the date it is posted in the Service, and your continued access to or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

Information We Collect

We will collect and process the following personal information about you:

  • Name
  • Email address
  • Phone number
  • Business name and address
  • Website and business information
  • Payment and billing information (when applicable)

How We Use Your Information

We will use the information that we collect about you for the following purposes:

  • Providing Local SEO services and support
  • Marketing and promotional communications (with your consent)
  • Customer support and service delivery
  • Business analysis and service improvement
  • Legal compliance and protection of rights

If we want to use your information for any other purpose, we will ask you for consent. We will use your information only after receiving your consent and only for the purpose(s) for which you granted consent unless we are required to do otherwise by law.

How We Share Your Information

We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:

  • SEO and analytics service providers
  • Payment processing services
  • Marketing agencies and platforms (with your consent)
  • Data analytics and reporting tools
  • Cloud hosting and storage providers

We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required to fulfill the said purpose.

We may also disclose your personal information for the following: (1) to comply with applicable UK law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our Company is merged or acquired with another company, your information will be one of the assets transferred to the new owner.

Retention of Your Information

We will retain your personal information with us for 90 days to 2 years after you terminate your account or as long as we need it to fulfill the purposes for which it was collected, as detailed in this Privacy Policy. We may need to retain certain information for longer periods, such as record-keeping/reporting in accordance with applicable UK law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.

Text Message Communications

We use text messaging to communicate with you about your Service. Standard messaging rates apply and the frequency of messages may vary. Mobile Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.

Opt-Out of Text Message Communications

You may opt out of text messaging at any time by replying to any message with STOP or contacting us at privacy@instarank.com. This will end the communications from that particular phone number.

You may continue to receive service-related and other non-marketing text messages from other phone numbers managed by the Company, and you may opt out of those in a similar fashion.

Your Rights Under UK GDPR

Under UK data protection law, you have a right to:

  • Access and rectify or erase your personal data
  • Receive a copy of your personal data
  • Restrict or object to the active processing of your data
  • Ask us to share (port) your personal information to another entity
  • Withdraw any consent you provided to us to process your data
  • Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise these rights, you can write to us at privacy@instarank.com. We will respond to your request in accordance with applicable law.

You may opt out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at privacy@instarank.com.

Please note: If you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and understand where our visitors are coming from. To learn more about how we use these technologies and your choices in relation to them, please refer to our Cookie Policy or contact us at privacy@instarank.com.

Your Consent: When you first visit our website, we will display a cookie consent banner. By clicking "Accept All" you consent to all types of cookies. You can manage your preferences by clicking "Manage Preferences" to enable or disable specific cookie categories.

Security

The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Third Party Links & Use Of Your Information

Our Service may contain links to other websites that we do not operate. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Data Protection Officer / Grievance Contact

If you have any queries or concerns about the processing of your information that is available with us, you may contact our Data Protection Officer at:

InstaRank
Kemp House, 124 City Rd
London, EC1V 2NX
United Kingdom
Company No: 11074402
Email: privacy@instarank.com

We will address your concerns in accordance with applicable UK law and GDPR requirements.

Marketing Communications

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by contacting us at privacy@instarank.com or by following the unsubscribe instructions in any marketing email you receive.

Google Sheets Add-on Privacy Addendum

This addendum supplements the main InstaRank Privacy Policy and specifically addresses data collection and processing related to the InstaRank Google Sheets Add-on. For complete terms governing the Add-on's use, please visit our Add-on Terms of Service.

1. Information We Collect from the Add-on

From Google Workspace

When you use the Add-on, we access:

  • Your Google account email address (for authentication)
  • Spreadsheet data in sheets where the Add-on is actively used
  • Spreadsheet metadata (title, ID, last modified date)

Add-on Usage Data

  • Dataset generation events (timestamp, number of pages/columns)
  • Add-on feature usage statistics
  • Error logs and diagnostic information
  • Performance metrics

Configuration Data

Stored in Google Apps Script properties:

  • OpenAI API key (if configured by you)
  • Add-on preferences and settings
  • Last used configuration values

2. How We Use Add-on Information

Primary Uses

  • Service Delivery: To generate datasets and populate content in your spreadsheets
  • Authentication: To verify your InstaRank account and subscription tier
  • Limit Enforcement: To track usage against your tier limits
  • Billing: To calculate usage for billing purposes

Secondary Uses

  • Service Improvement: To analyze usage patterns and improve features
  • Support: To diagnose and resolve technical issues
  • Security: To detect abuse and protect service integrity
  • Communications: To send service-related notifications and updates

3. Data Storage and Retention

Spreadsheet Data

  • Stored exclusively in your Google Sheets
  • Subject to Google's data retention and backup policies
  • Not copied to or stored on InstaRank servers
  • Deleted when you delete the spreadsheet

Usage Data

  • Stored on InstaRank servers for billing and analytics
  • Retained for the duration of your account plus 7 years for financial records
  • Anonymized and aggregated for long-term analytics

Configuration Data

  • Stored in Google Apps Script Script Properties
  • Managed by Google's infrastructure security
  • Deleted when you uninstall the Add-on

4. Third-Party Data Sharing

Your Add-on data may be processed by:

  • Google: All spreadsheet data is processed by Google Cloud Platform infrastructure
  • OpenAI: Prompts and generation requests are sent to OpenAI's API for content generation
  • Vercel: Web hosting and usage data storage
  • Supabase: Database and dataset backup

Important: We do not sell your personal information. Generated content remains yours exclusively.

5. Google API Services User Data Policy Compliance

InstaRank's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Data Use Restrictions

Google user data accessed by the Add-on:

  • Is only used to provide and improve the Add-on features
  • Is not transferred to third parties except for service delivery (OpenAI for content generation)
  • Is not used for advertising or marketing purposes
  • Is not sold to any third parties

6. Your Rights Regarding Add-on Data

Access and Control

  • Access your usage data by contacting support@instarank.com
  • Export your spreadsheet data using Google Sheets export features
  • Delete your data by uninstalling the Add-on and deleting your account

Revoke Access

You may revoke the Add-on's access at any time by:

  • Uninstalling the Add-on from Google Workspace Marketplace
  • Revoking permissions through your Google Account security settings
  • Contacting InstaRank support to disable Add-on access

Data Portability

  • Spreadsheet data can be exported using Google Sheets
  • Usage data can be provided in CSV/JSON format upon request
  • Contact privacy@instarank.com for data export requests

7. California Privacy Rights (CCPA)

Under CCPA, California residents have the right to:

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed (we do not sell data)
  • Access their personal information
  • Request deletion of personal information
  • Non-discrimination for exercising privacy rights

To exercise these rights, contact privacy@instarank.com.

8. European Privacy Rights (GDPR)

Under GDPR, EEA residents have the right to:

  • Access personal data
  • Rectify inaccurate data
  • Erase data ("right to be forgotten")
  • Restrict processing
  • Data portability
  • Object to processing
  • Withdraw consent

To exercise these rights, contact privacy@instarank.com.

For Complete Add-on Terms: Please review our dedicated Google Sheets Add-on Terms of Service for full details on usage limits, acceptable use, liability, and other important terms.

Questions About Our Privacy Policy?

We're committed to protecting your privacy and being transparent about how we use your data. Contact us with any questions.