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Trusted by 300+ Hotels & B&BsLocal SEO for Hotels & Accommodation
Drive direct bookings and reduce OTA commission costs
Travelers research extensively before booking accommodation. Our specialized SEO strategies ensure your hotel, B&B, or guest house appears prominently in search results, attracting direct bookings and reducing costly OTA dependencies.
The accommodation industry faces fierce competition from OTAs like Booking.com and Airbnb. Direct bookings mean higher profits, better guest relationships, and control over your brand. Our SEO strategies help you capture travelers searching for accommodation in your area.
Key Benefits
- Increase direct bookings significantly
- Reduce OTA commission costs
- Dominate local accommodation searches
- Showcase your unique features
- Build guest loyalty
- Control your pricing strategy
Ideal For
- Independent hotels
- Boutique hotels
- Bed & breakfasts
- Guest houses
- Serviced apartments
- Hotel chains
Why Hotels Need Specialized Local SEO
of travelers research hotels online before booking
book directly when they find hotel websites
read reviews before choosing accommodation
search for 'hotels near [attraction]'
Industry Challenges
OTA Dominance
Competing with Booking.com and Expedia
High Commissions
OTAs taking 15-30% of revenue
Seasonal Demand
Managing occupancy throughout the year
Local Competition
Multiple hotels competing for same searches
Our Hotel SEO Solutions
Direct Booking Optimization
Convert searchers into direct bookings
- Booking engine integration
- Rate parity strategies
- Special offers visibility
Local Attraction SEO
Rank for nearby attractions and events
- 'Hotels near [attraction]' rankings
- Event accommodation targeting
- Business traveler focus
Room & Amenity Showcases
Highlight what makes you unique
- Virtual room tours
- Amenity-specific pages
- Photo optimization
Review Excellence Program
Build trust through guest feedback
- TripAdvisor integration
- Review response management
- Guest satisfaction showcasing
Package & Offer Visibility
Promote special deals and packages
- Seasonal package SEO
- Long-stay discounts
- Business rate visibility
Essential SEO Services for Hotels
Google Business Profile Optimization
Critical for travelers searching for nearby accommodation
Local SEO Services
Comprehensive optimization for accommodation searches
Content Marketing
Area guides and travel content attracts guests
Conversion Rate Optimization
Turn website visitors into direct bookings
Proven Results for Hotels
Our strategies deliver real increases in direct bookings
The Riverside Boutique Hotel
BathChallenge
80% of bookings through OTAs, high commission costs
Solution
Direct booking SEO campaign with local attraction focus
Results
- Direct bookings increased to 65%
- £145K saved in OTA commissions annually
- #1 for 'boutique hotel Bath'
- 92% occupancy rate achieved
"We've taken control of our bookings and significantly increased profitability."
Country House B&B
CotswoldsChallenge
Seasonal business struggling in off-peak months
Solution
Year-round SEO strategy targeting different guest segments
Results
- 45% increase in winter bookings
- Ranked for 200+ local searches
- Average stay length increased 35%
- Featured in Google's hotel pack
"SEO helped us become a year-round destination, not just summer."
Our Hotel SEO Process
Hotel Market Analysis
Week 1Analyze your property, competition, and opportunities
Guest Journey Mapping
Week 2Understand how travelers find and book accommodation
Website Optimization
Weeks 3-4Booking engine integration and conversion optimization
Local Tourism SEO
OngoingTarget attractions, events, and business travelers
Review Management
OngoingBuild trust across all review platforms
Booking Analytics
MonthlyTrack direct bookings, revenue, and ROI
Keywords We Target for Hotels
General Hotel Searches
- hotels near me
- hotels in [city]
- B&B near me
- guest house [area]
- accommodation [location]
Attraction-Based Searches
- hotels near [airport]
- hotels near [attraction]
- hotels near [venue]
- hotels for [event]
- hotels near train station
Specific Need Searches
- pet friendly hotels [city]
- hotels with parking
- family hotels near me
- business hotels [location]
- romantic hotels [area]
Hotel SEO Pricing
Increase direct bookings with our SEO packages
B&B Starter
Perfect for small B&Bs and guest houses
- Google Business Profile optimization
- Basic website SEO
- Local attraction targeting
- Review monitoring
- Monthly reporting
Hotel Growth
For hotels ready to reduce OTA dependency
- Everything in Starter
- Direct booking optimization
- 20+ attraction/event pages
- Content marketing
- Review generation
- Package promotion
Hotel Dominator
Multi-location hotel SEO
- Everything in Growth
- Multiple properties
- Google Hotel Ads
- Advanced analytics
- Dedicated team
- Revenue management
FAQs About SEO for Hotels
Common questions about SEO for Hotels & Accommodation
Related Industries
Explore SEO solutions for similar industries
Ready to Increase Direct Bookings?
Get a free SEO audit and discover how to reduce OTA dependency.