🧪Proprietary SEO Methodology

The InstaRank Growth Formula

Our proven 5-phase methodology that's delivered 221% average traffic growth for 300+ UK businesses. No guesswork. No shortcuts. Just systematic, sustainable results.

Core Phases

221%

Avg Growth

300+

Success Stories

98%

Client Retention

THE FORMULA:

Audit + Foundation + Authority + Scale + Optimize = Sustainable Growth

A Proven, Systematic Approach to SEO Success

Over 5 years and 300+ successful campaigns, we've refined our methodology into a repeatable, scalable system that consistently delivers results. The Growth Formula isn't guesswork—it's data-driven strategy backed by real results.

The 5 Phases Explained

Each phase builds on the previous one, creating compound growth that accelerates over time.

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Phase 1

Audit & Discovery

Weeks 1-2

Diagnose what's holding you back

We start by conducting a comprehensive audit of your website, competitors, and market to identify opportunities and obstacles.

What We Analyze:

Technical SEO health (speed, mobile, indexing)
Current keyword rankings and visibility
Content quality and optimization gaps
Backlink profile and authority metrics
Competitor strategies and weaknesses
User experience and conversion barriers
Industry trends and search demand
Your business goals and target audience

Key Deliverables:

✓150+ point technical SEO audit
✓Competitor analysis report (top 5 competitors)
✓Keyword opportunity matrix (200+ keywords)
✓Content gap analysis
✓Prioritized action plan with timelines

📊 Expected Outcome: A clear, data-backed roadmap for exactly what needs to be fixed, improved, and built.

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Phase 2

Foundation Building

Weeks 3-8

Fix critical issues and lay the groundwork

Before you can grow, you need a solid foundation. We fix technical issues, optimize on-page elements, and ensure your site is search-engine-ready.

What We Do:

Fix critical technical SEO issues
Improve site speed and Core Web Vitals
Optimize mobile responsiveness
Restructure site architecture and navigation
Implement schema markup and structured data
Optimize all existing pages (titles, metas, headers)
Fix crawl errors and indexing issues
Set up proper analytics and tracking

Key Deliverables:

✓Technical SEO fixes implemented
✓All pages optimized for target keywords
✓XML sitemap and robots.txt configured
✓Analytics dashboards set up
✓Baseline metrics established

📊 Expected Outcome: A technically sound, fully optimized website that Google can easily crawl, index, and understand.

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Phase 3

Authority Building

Weeks 9-20

Build trust, credibility, and domain authority

Now we focus on building your site's authority through strategic link building, content creation, and establishing your brand as an industry leader.

What We Do:

Develop comprehensive content strategy
Create high-quality, keyword-optimized content
Launch white-hat link building campaigns
Build relationships with industry influencers
Secure guest posting opportunities
Create linkable assets (guides, infographics, tools)
Implement digital PR strategies
Remove toxic backlinks harming authority

Key Deliverables:

✓30-50 high-quality backlinks acquired
✓10-15 new content pieces published
✓Content calendar for ongoing creation
✓Link building outreach campaigns active
✓Domain Authority increase of 5-10 points

📊 Expected Outcome: Increased domain authority, higher rankings for competitive keywords, and a growing content library.

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Phase 4

Scale & Expand

Weeks 21-40

Amplify what's working and capture more market share

With a solid foundation and growing authority, we aggressively scale your rankings by targeting more keywords, creating more content, and expanding your reach.

What We Do:

Expand keyword targeting to long-tail variations
Increase content production volume
Optimize for local search (if applicable)
Target featured snippets and position zero
Expand to additional cities/locations
Build topical authority with content clusters
Increase link velocity and diversity
Launch remarketing and conversion optimization

Key Deliverables:

✓50+ new content pieces published
✓100+ additional keywords ranking
✓20-30 featured snippets captured
✓Geographic expansion (if applicable)
✓Conversion rate improvements implemented

📊 Expected Outcome: Exponential traffic growth, market dominance in your niche, and significantly increased leads/revenue.

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Phase 5

Optimize & Sustain

Ongoing (Week 41+)

Continuous improvement and competitive defense

SEO is never 'done.' We continuously optimize, test, and defend your rankings against competitors while identifying new growth opportunities.

What We Do:

Monitor rankings and traffic daily
Refresh and update existing content
Respond to algorithm updates proactively
A/B test titles, content, and CTAs
Defend against competitor attacks
Identify and capitalize on trending topics
Optimize conversion funnels
Scale what's working, pause what's not

Key Deliverables:

✓Monthly performance reports and insights
✓Quarterly strategy reviews and updates
✓Ongoing content refresh and optimization
✓Continuous link building and monitoring
✓Regular technical audits and fixes

📊 Expected Outcome: Sustainable, long-term growth with rankings that improve year-over-year instead of plateauing.

Why the Growth Formula Works

Six key principles that make this methodology consistently outperform traditional SEO approaches.

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Systematic, Not Random

Every action follows a proven sequence. We don't guess—we follow a methodology refined over 300+ successful campaigns.

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Customized to Your Business

While the framework is consistent, we customize tactics, timelines, and priorities based on your industry, goals, and budget.

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Addresses All Ranking Factors

Technical SEO, content, links, UX—we optimize every factor Google uses to rank sites, not just one or two.

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Prioritizes Quick Wins First

We tackle high-impact, low-effort tasks early so you see results fast, building momentum and proving ROI.

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Builds Sustainable Foundations

We don't chase short-term hacks. Everything we do is designed for long-term, sustainable growth that compounds over time.

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Continuous Optimization

SEO isn't set-and-forget. We constantly test, measure, and optimize to stay ahead of competitors and algorithm changes.

Real Results from the Growth Formula

See how the 5-phase methodology transformed these businesses.

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London Dental Practice

Healthcare

Challenge: Struggled to rank beyond page 3 for competitive local keywords despite 8 years in business.

How We Applied the Formula:

•Phase 1-2: Fixed 47 technical issues, optimized 35 pages
•Phase 3: Built 28 high-DR local backlinks, created 12 authority blog posts
•Phase 4: Expanded to 5 nearby cities, captured 8 featured snippets
•Phase 5: Monthly content updates, ongoing local citations

+180%

Traffic Growth

12 page 1 keywords → 47 page 1 keywords

Rankings Improvement

+85 patient inquiries/month

Lead Growth

9 months

Time to Results

👗

Manchester E-commerce Store

Fashion Retail

Challenge: High bounce rate, slow site, and struggling to compete with major retail brands.

How We Applied the Formula:

•Phase 1-2: Site speed from 8.2s → 1.8s, restructured 200+ product pages
•Phase 3: Created ultimate fashion guides, secured 42 backlinks from fashion blogs
•Phase 4: Added 500+ new product descriptions, optimized for long-tail keywords
•Phase 5: A/B tested product pages, seasonal content strategy

+340%

Traffic Growth

85 keywords → 420 keywords on page 1

Rankings Improvement

+£127K monthly organic revenue

Revenue Impact

12 months

Time to Results

⚖️

Birmingham Law Firm

Legal Services

Challenge: Outdated website with no rankings for high-value legal keywords. Zero online leads.

How We Applied the Formula:

•Phase 1-2: Complete site rebuild, optimized for 50 high-value legal terms
•Phase 3: Published 20 authoritative legal guides, built 35 .edu backlinks
•Phase 4: Expanded to 8 UK cities, created service-specific landing pages
•Phase 5: Monthly case law updates, ongoing authority building

+520%

Traffic Growth

0 page 1 keywords → 62 page 1 keywords

Rankings Improvement

0 → 23 qualified leads/month

Lead Growth

10 months

Time to Results

Timeline & What to Expect

Realistic expectations for each stage of your SEO journey with the Growth Formula.

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Months 1-2

Audit & Foundation

•Initial rankings may fluctuate during fixes
•Technical improvements visible in Search Console
•Few new rankings, focus is on fixing issues

📊 Typical Metrics: Baseline established, technical score +30-50%

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Months 3-4

Early Authority Building

•First new keyword rankings appear
•Traffic starts gradual upward trend
•Some pages move from page 2 to page 1

📊 Typical Metrics: 5-10 new page 1 keywords, +15-30% traffic

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Months 5-7

Momentum Phase

•Rankings accelerate significantly
•Traffic growth becomes noticeable
•Lead volume starts increasing

📊 Typical Metrics: 20-40 new page 1 keywords, +50-100% traffic

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Months 8-12

Exponential Growth

•Compounding effects of earlier work
•Major rankings for competitive terms
•Substantial increase in leads/revenue

📊 Typical Metrics: 50-100+ page 1 keywords, +150-300% traffic

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Month 12+

Sustained Growth

•Continued growth at sustainable pace
•Market dominance in target keywords
•Competitive advantages solidified

📊 Typical Metrics: Ongoing 10-20% monthly growth, expanding reach

Growth Formula Investment Options

Choose the right level of the Growth Formula for your business size and goals.

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Starter Formula

£1,200/month

6 months minimum

Phases 1-3 (Foundation & Authority)

Best For:

Small businesses, local services, startups

Includes:

Full audit and strategy
Technical SEO fixes (up to 50 issues)
On-page optimization (up to 20 pages)
15 backlinks/month
2 blog posts/month
Monthly reporting

Expected Results:

+50-100% traffic in 6 months, 10-20 page 1 keywords

Get Started

Growth Formula

£2,500/month

6 months minimum

Full 5-Phase Formula

Best For:

Growing businesses, competitive industries

Includes:

Everything in Starter Formula
Technical SEO fixes (unlimited)
On-page optimization (up to 50 pages)
30 backlinks/month
4 blog posts/month
Bi-weekly strategy calls
Conversion optimization
Competitor monitoring

Expected Results:

+150-250% traffic in 12 months, 40-80 page 1 keywords

Get Started

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Scale Formula

£5,000+/month

12 months recommended

Full Formula + Aggressive Scaling

Best For:

Established businesses, e-commerce, multi-location brands

Includes:

Everything in Growth Formula
Unlimited optimization
60+ backlinks/month
8-12 content pieces/month
Weekly strategy sessions
Dedicated account team
Advanced analytics & dashboards
Priority support

Expected Results:

+300-500% traffic in 12 months, 100+ page 1 keywords

Get Started

Data-backed reports showing progress against benchmarks

Our Guarantees

When you invest in the Growth Formula, here's what we guarantee.

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Transparent Process

You'll always know exactly what we're doing, why we're doing it, and what results to expect at each phase.

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No Black-Hat Tactics

Every tactic in the Growth Formula is 100% white-hat and complies with Google's Webmaster Guidelines.

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Measurable Results

Monthly reports tracking rankings, traffic, leads, and ROI so you can see the exact impact of our work.

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No Long-Term Lock-In

While we recommend 6-12 months for best results, you can cancel with 30 days notice if you're unhappy.

Ready to Apply the Growth Formula?

Join 300+ businesses using our proven methodology to achieve sustainable, long-term SEO growth. Let's start with a free consultation and custom strategy.

Get Your Custom Strategy View Success Stories

5-phase methodology

221% avg growth

300+ success stories

No lock-in contracts